Hi, nice to meet you!

Hi, I’m Daniel Loosli. Over the past years, I’ve helped build and grow startups in areas like fintech, e-commerce, health, real estate. I’ve always been hands-on from the early idea stage to execution.

At Sparrow Ventures (Migros), I was in charge of growth and brand development. That meant shaping strategy, testing markets, aligning stakeholders and making sure things actually moved forward. I’m someone who likes to work with both numbers and creative ideas, and I try to connect teams around a clear direction that makes sense for the business and the people involved.

Next to that, I’ve worked across other industries too — mainly sports, outdoor and food. I was a pro freeskier for many years, which opened the door to working with brands on campaigns, creative direction and talent management. I learned a lot by switching roles and perspectives, and that helps me today to understand what makes a brand or product relevant in different contexts.

I don’t have a master’s degree, but the projects I’ve worked on have taught me how to think strategically, act fast, and deal with real-life business challenges.

If you’re looking for someone who brings a mix of structure, creativity and momentum, I’d be happy to chat.

Skillset

    • Hypothesis-Driven Validation: Designed and tested new business models through focused experiments, market interviews, and competitive research.

    • Start-up Incubation & Leadership: Co-founded ventures across fintech, e-commerce, and real estate, overseeing everything from ideation to scaling.

    • Strategic Frameworks & Roadmaps: Developed agile product roadmaps, ensuring alignment with market insights and long-term growth goals.

    • Financial Modeling & Feasibility: Performed EBITDA calculations, unit economics analysis, and pricing strategies to assess viability and optimize revenue streams.

    • Cross-Functional Coordination: First experience of leading multidisciplinary teams, harmonizing efforts from product design, marketing, and sales for cohesive execution.

    • Market Research & Competitive Strategy: Conducted deep market analyses to identify gaps and opportunities, using data-driven insights to guide partnerships.

    • Strategic Partnerships & Networking: Built and maintained relationships with key stakeholders, including financial institutions, outdoor and sports brands, and B2B partners.

    • Go-to-Market Execution: Translated insights into actionable plans, coordinating resources to penetrate new markets and achieve rapid traction.

    • Commercial Reporting & Planning: Devised metrics-driven reporting structures to monitor performance, forecast growth, and inform resource allocation.

    • Deal Structuring & Negotiation: Negotiated terms that balanced profitability and strategic alignment, including co-branding deals, sponsorships, and joint ventures.

    • Growth Marketing Leadership: Drove full-funnel marketing strategies—from customer acquisition and CRM optimization to retention and referral programs.

    • Brand Positioning & Identity: Defined brand guidelines and messaging to differentiate products in competitive landscapes, ensuring consistent tone and design.

    • Performance Analytics & KPI Tracking: Leveraged marketing tools to measure ROI, conversions, and engagement, adjusting tactics based on real-time data.

    • Demand Generation & Content Strategy: Created integrated campaigns—online and offline—to increase visibility, nurture leads, and boost revenue.

    • Channel Development & Optimization: Built and evolved marketing channels (social, email, SEM, SEO), using A/B testing and analytics to drive continuous improvement.

    • Key Account & Relationship Management: Oversaw high-value clients and accounts, focusing on long-term retention and upselling opportunities.

    • B2B & B2C Sales Execution: Managed complex sales cycles, using consultative selling to align offerings with client needs in diverse sectors (food, outdoor, sports).

    • Stakeholder Engagement & Communication: Fostered transparent, collaborative relationships with internal teams and external partners to streamline deal-making.

    • Revenue Growth & Pipeline Management: Set sales targets, tracked progress, and leveraged CRM systems to optimize pipeline efficiency.

    • Event Activations & Sponsorship: Coordinated brand presence at industry events, engaging audiences and strengthening partnerships through memorable experiences.

    • Campaign Conceptualization: Developed cohesive creative briefs that guided imagery, storytelling, and campaign themes for high-impact visuals.

    • Art Direction & Production: Directed photo and video shoots—balancing conceptual vision with practical execution—to ensure aligned brand aesthetics.

    • Cross-Industry Storytelling: Crafted narratives and editorial content for outdoor, fashion, and sports brands, resonating with diverse audiences.

    • Visual Identity & Brand Consistency: Established design guidelines and oversight to unify project elements (logos, color palettes, typography) across all touchpoints.

    • Innovative Collaborations: Worked closely with photographers, filmmakers, and designers to bring bold, original concepts to life, enhancing brand differentiation.

    • Athlete Management: Coordinated sponsorships, events, and contracts for international-level athletes (World Cup/Olympic), merging sports insights with brand goals.

    • Project & Event Management: Oversaw end-to-end planning, logistics, and execution of brand activations, conferences, and product launches.

    • Languages & Cultural Adaptability: Fluent in German and English, with basic French and beginner Japanese, enabling effective communication in global settings.

    • Team Leadership & Coaching: Mentored new hires, established productive team cultures, and facilitated professional growth within cross-functional groups.

    • Technical Proficiency: Experienced with CRM platforms, analytics tools, and collaboration software (e.g., HubSpot, Google Analytics, Asana) for streamlined operations.

    • Social Media & Community Engagement: Designed and executed successful campaigns on platforms including Instagram, TikTok, and Meta (Facebook), leveraging both organic content and paid advertising to grow audiences and foster brand loyalty.

Sparrow Ventures

March 2022 - May 2024

From early idea to real-world impact: venture builder with hands-on execution

At Sparrow Ventures (Migros), I took end-to-end ownership of building new ventures from initial validation through launch and scaling. I co-founded and scaled startups across fintech, e-commerce, and real estate, driving go-to-market strategies, growth initiatives, and brand development. In this role I managed cross-functional teams and aligned stakeholders, fostering collaboration across product, marketing, and operations while securing buy-in from executives, investors, and partners. This hands-on, strategic approach delivered measurable growth and positioned each venture for long-term success.

Creative Consultant/Director & Professional Freeskier

2010 - 2025

I build brands through culture, storytelling and real experience.

I’ve always combined my passion for freestyle skiing with brand building. What started as a personal pursuit became a way to shape creative strategy and drive real value for brands.

I work with companies and founders on brand positioning, campaigns and partnerships, based on hands-on experience with lifestyle and ski brands like Simply, Phaenom and Oakley. Through my boutique agency, I manage athletes and create brand activations that connect talent with long-term goals.

Coming from a background as an international freeskier, I bring a different perspective to branding. It’s grounded in real experience, performance mindset and long-term collaboration — always with a focus on relevance and storytelling that actually resonates.

Co-Sales Manager & Marketing

December 2020 ← June 2018

I strengthened Helly Hansen’s Swiss market presence by uniting strategic sales initiatives, multi-channel marketing, and strong retail partnerships.

At Helly Hansen, I oversaw product launches, optimized distribution channels, and applied data-driven insights to each sales cycle. By collaborating closely with key partners and ensuring consistent brand storytelling, I regularly met or exceeded revenue targets. This cohesive approach showcased how well-aligned sales and marketing efforts can position a technical apparel brand competitively in a crowded marketplace.

Growth, CI & CD, Sales

I elevated brand visibility by combining data-driven marketing, community engagement, and robust category management.

At Luma Beef, I focused on crafting cohesive corporate identity and design elements that highlighted the online butchery’s premium positioning. While I supported select B2B initiatives, my main responsibilities included spearheading digital campaigns, refining product assortments, and nurturing a loyal customer community. By leveraging insights from category performance and consumer feedback, I fine-tuned Luma Beef’s e-commerce experience—resulting in enhanced conversions and a stronger market presence, recognized by the Swiss Economy Award.

June 2018 ← August 2016

Marketing/Sales

I combined creative content management with hands-on marketing and sales to invigorate a lifestyle sports brand in a competitive market.
Beginning as a trainee and evolving into a broader role, I managed in-store promotions, online content, and athlete sponsorship programs—reinforcing Zimtstern’s identity in the snowboarding and outdoor apparel segment. By shaping targeted campaigns and engaging directly with brand ambassadors, I stimulated community loyalty and captured new audiences. This early immersion in cross-functional marketing laid the groundwork for my subsequent focus on strategic brand building and innovation.

July 2016 ← October 2013

I built my foundation through a Swiss vocational education that blended creative expertise with commercial thinking—paired with a strong drive to keep learning.

After completing Sekundarschule A and a transitional year in IT, I pursued a federally certified education in photography and B2B Sales at Light + Byte AG in Zurich. Graduating with distinction (5.4), I entered the workforce early—choosing practical experience over academic studies for private reasons.

Since then, I’ve consistently proven my ability to learn fast. My journey reflects what I value most: adaptability, initiative, and the ability to perform at a high level—regardless of the traditional academic path.

Education & Learning Journey

Tools

    • Microsoft Excel

    • Microsoft Word

    • Microsoft PowerPoint

    • Outlook

    • Google Sheets

    • Google Docs

    • Google Slides

    • HubSpot

    • Salesforce

    • Crunchbase

    • Google Trends

    • Statista

    • DocuSign

    • Dropbox

    • Google Drive

    • Calendly

    • Jira

    • Typeform

    • Google Forms

    • SurveyMonkey

    • Trello

    • Microsoft Teams

    • Slack

    • Miro

    • Microsoft Project

    • Google Analytics

    • Google Ads

    • Google Tag Manager

    • Hotjar

    • Bing Ads

    • Meta Business Suite

    • TikTok Ads Manager

    • HubSpot

    • Linkedin Campaign Manager

    • Mailchimp

    • SEMrush

    • Hootsuite

    • Sprout Social

    • Google Data Studio

    • WordPress

    • Magento

    • Shopify

    • Django

    • Wix

    • Squarespace

    • GoDaddy

    • Adobe Photoshop CC

    • Adobe Lightroom CC

    • Adobe Premiere Pro CC

    • Adobe Illustrator CC

    • Adobe InDesign CC

    • Adobe After Effects CC

    • Capture One Pro

    • Final Cut Pro

    • Midjourney

    • Figma

    • Sketch

    • HTML

    • C++

languages

  • German

    MOTHER TONGUE

  • English

    FLUENT

  • French

    BASIC KNOWLEDGE

  • JAPANESE

    JAPANESE

    BEGINNER

REFERENCES

  • Giacomo Schwarz

    Former Head of Growth at Sparrow Ventures
    +41 79 541 55 22

  • Patrick Hatcher

    Product Lead at Properti, former Co-Founder of multiple ventures at Sparrow Ventures.
    +41 77 442 15 96

  • Mirco Trendel

    Head of Marketing & Sales DACH
    Oakley
    +49 (0) 170 846 64 70

Download the latest Letter of Reference from Sparrow Ventures

ADDRESS

Stockerstrasse 41
8002 Zürich
Switzerland

Social Media

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