Consulting & Business Advisor

Beyond my daily work, I support selected brands by guiding strategic initiatives, creative positioning, and product development.

My goal is always to strengthen brand identity, drive audience engagement, and create clear, measurable impact.

  • As a creative consultant for Oakley, I help develop impactful concepts and visual direction for advertising campaigns, exhibitions, and special projects, including a publication that highlights the brand’s heritage. My role involves ideation, creative direction, and executing community activations, aligning Oakley's global brand identity with both national and international initiatives.

    Reference see main page under references.

  • As a consultant and freelance creative director for Phaenom Boots, a premium ski boot brand focused on performance and innovation, I contribute to new products, campaigns, and visual storytelling.

    My involvement includes advising on design directions, marketing strategies, and providing direct input to the Product Manager — ensuring consistent brand messaging and impactful market presence.

    Reference: Paul Maschke, Product Manager, +43 660 1193230

  • Simply

    Serving as a business advisor and shareholder at Simply, I support the brand across multiple strategic areas—from product and campaign direction to sales activation, community event concepts, and commercial planning.

    By collaborating closely with the founder, I help shape long-term growth strategies, enhance brand positioning, and build an authentic community around Simply’s innovative skis.

    Reference: Laurent De Martin, CEO & Founder, +41 79 327 51 79

  • Over several years, I have supported two national magazines—Whiteout & Twin Magazine—with creative concepts, story ideation, and strategic editorial inputs.

    Collaborating closely with the editorial teams, my contributions have enhanced audience engagement and strengthened their position within the community.

    Reference: Ahriel Povich, CEO Whiteout & Twin Magazine, +41 79 360 49 54

PHAENOM FOOTWEAR

Creative Direction, consulting, and athlete-driven product marketing.

OAKLEY

Concept creation and creative direction for brand activations and special projects.

SIMPLY SKIS

Strategic advisor and shareholder, guiding growth, community, and innovation.

Magazines

Creative input, story consulting, and visual direction for selected editorial features.

Explore more and click the images to learn more about their products, stories, and visions.

Creative Direction & Photography

I combine visual storytelling with strategic brand thinking—creating authentic, impactful content.

From initial concept and art direction to execution, I produce imagery that resonates with brands and audiences alike.

  • I develop creative concepts and narratives that authentically position brands and emotionally engage audiences.

    My experience spans diverse fields such as outdoor, fashion, sports, and editorial work, allowing me to translate complex brand messages into clear, relatable, and visually compelling stories.

    My approach ensures each project not only meets creative expectations but genuinely connects with its intended audience.

  • As a Creative Director, I lead and guide creative teams throughout the entire production process. This involves defining clear visual strategies, setting project guidelines, and ensuring alignment across various channels.

    My responsibility extends to curating aesthetics, directing creative teams, and maintaining a cohesive and impactful brand message, ensuring that each visual component consistently reflects the brand’s identity and goals.

  • Beyond concept and creative guidance, I actively manage and execute photographic productions. This includes location scouting, production planning, and hands-on collaboration with clients.

    My practical experience ensures smooth execution of shoots, adherence to timelines, and consistently high-quality outcomes that align perfectly with the strategic and creative vision of the project.

  • I've successfully produced and managed multiple outdoor-focused events, integrating photography, videography, location planning, social media campaigns, community engagement, and interactive elements like giveaways.

    These events have attracted over 1,000 participants each, driving strong community involvement and significantly enhancing brand visibility. My hands-on approach ensures seamless execution, strategic alignment with brand objectives, and authentic audience experiences.

>1000

Images printed & published

2

Produced and layouted Books

6

EVENTS/Exhibitions

2 x

Top 50 Photographers IPFO

With a deep-rooted passion for skiing and a broad industry perspective, I've contributed to the freeski world as an athlete, manager, and community builder.


My work spans performance, career development, and cultural impact—always with a focus on authenticity, creativity, and long-term value.

Athlete Management & Pro Freeskier

  • As a dedicated professional freeskier, I've cultivated a distinctive skiing style known for fluidity, creativity, and precision—attributes that reflect my broader professional approach. This experience has sharpened my resilience, determination, and ability to independently navigate complex challenges and competitive environments.

    • Innovative Skiing Style: Developed a unique blend of smooth carves and inventive grabs, focusing on aesthetics and feel.​ LINK ​

    • Media Features: Featured in interviews and articles discussing my skiing philosophy and contributions to the sport. ​

    • Brand Collaborations: Closely partnered with brands such as K2 Skis, Oakley, and Phaenom—not only as an athlete but also leveraging these relationships strategically through consulting roles, creative projects, and product development initiatives.

  • Beyond my personal skiing endeavors, I've dedicated time to managing and mentoring athletes competing at World Cup and Olympic levels, focusing on their development, strategic career planning, and personal leadership growth.

    • Career Development: Assisted athletes in navigating sponsorships, training regimens, and competition strategies.

    • Brand Alignment: Worked to align athletes with brands that reflect their personal values and career goals.

    • Event Preparation: Supported athletes in preparing for major competitions, emphasizing both physical readiness and mental resilience.

    • Leadership Coaching: Encouraged athletes to grow as leaders within their sport and community, helping them build confidence, take ownership of their paths, and inspire others.

    • Performance Metrics: Developing metrics to measure the effectiveness of ambassador activities, ensuring they contribute positively to brand visibility and sales.

  • Committed to the growth of the skiing community, I've engaged in initiatives that promote the sport and support emerging talent

    Details:

    • Event Organization: Played a role in organizing events aimed at fostering community and showcasing talent.​

    • Public Speaking: Participated in panels and discussions to share insights on skiing techniques and industry trends.​ LINK

    • Ambassador Selection: Guiding teams on choosing brand ambassadors who align with the company's values and appeal to target demographics.

    • Budget Allocation: Advising on how much should be invested in ambassador programs to maximize ROI while staying within financial guidelines.

>10

Speaks at Events & Interviews

Myself confident on skis and on stage.

8

Created or guided am programs

Nicolas Huber
World Championship

7

Olympic-Athletes managed

Giulia Tanno
Overall World Cup title

5

projects realized as an athlete

Example for a directed and performed video project.